A shiny new website for 2021

2020 is finally over…

and like us; you’re probably glad to see the back of it.

We think 2021 is going to be a better year, for our members at least. We have several changes lined up to improve your experience as a valued member of the A&OAA. From rule changes, to new stock and venue improvements we’ve got a full bag for you. You can read about all of these in the annual newsletter.

The thing we’re most excited to bring you though is a shiny new website! After several member comments we knew it was time to listen, and listen we did!

After an exhaustive tender process, we choose esteemed designer, keen angler and long time Alliance member; Michael Waddle to deliver the new website.

Kicking off with a series of user interviews (thank you to the 30+ members who helped us out) we reviewed exactly what you want and expect from the A&OAA website. The Alliance team then worked with Michael to plan out a the key user personas and how to ensure the new website catered for these requirements.

Once we were confident your needs as a user were going to be met, Michael began the design of the new website, with a focus on being suitable for the digital landscape and accessible for all of our users.

These designs have now been realised and out new website is ready to launch! Come and check out the fruits of our labour.